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Bellator announces MTV2 television deal!!
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12.14.2010 | 9:07 AM ET
What do you all think, will you tune in for Bellator on MTV2?
http://mmajunkie.com/news/21747/ceo-bjorn-rebney-details-bellators-new-three-year-deal-with-mtv2.mma
Officials today announced the mixed-martial-arts promotion has signed a three-year broadcasting deal with MTV2, which will air two annual 12-week seasons live in the cable station's 80 million homes in 2011. Additionally, "offseason" events will air live between seasons.
In an exclusive interview MMAJunkie.com, Bellator CEO Bjorn Rebney confirmed the organization was in "advanced negotiations" with three TV groups but that the MTV option was, by far, the most attractive.
"There is absolutely no question our first choice was MTV2," Rebney said today from Bellator's Chicago offices. "It's about who you reach and how reach them. There was no mistake in this deal or in this structure. TNT or USA or ESPN or FX or CBS or NBC or every TV station, the biggest concentration of men ages 12-34 is on MTV2. It's the same demo that lives and breathes MMA.
"If you're going to build a brand ... in this space, where could there be a better home? There's no question this was the No. 1 option."
MTV2 begins airing Bellator's fourth season, which again will travel to cities across the U.S. each week, in March.
"Break a deal, spin the wheel"
Responses
12.14.2010 | 10:37 AM ET
"I really feel like I'm the most dangerous guy out there" BJ Penn........... UFC on Fox 2 event winner :)
12.15.2010 | 10:53 AM ET
"Jones: I'm sure Shogun poops like I poop. "
12.15.2010 | 10:59 AM ET
"I live, I die, I live again."
12.15.2010 | 11:08 AM ET
"I really feel like I'm the most dangerous guy out there" BJ Penn........... UFC on Fox 2 event winner :)
12.15.2010 | 11:11 AM ET
"I live, I die, I live again."
12.15.2010 | 11:25 AM ET
"I really feel like I'm the most dangerous guy out there" BJ Penn........... UFC on Fox 2 event winner :)