UFC Fight Night: Reyes vs. Procházka

@Jake Well, I think it's complicated. We don't really know how ****** 20% is (even though it probably is) because UFC isn't Public. We kind of don't even know what we don't know. This  means we don't know what the margins are, what earnings are, what cash-on-hand is etc and it also means UFC IS free to Dodgy up PPV numbers because they aren't beholden to shareholders; it was a privately tendered float. If it wasn't, that would be illegal. I very much doubt UFC pulls the numbers it advertises. I really doubt Usman vs Masvidal pulled the same as or close as Wilder vs Fury 1 & 2 as is purported. 

I find it improbable that a company that failed to even meet let alone improve upon the standard of its previous partnership with Reebok is doing as spectacularly as advertised.  Reebok (well, Adidas) obviously thought their contract was overvalued and they would know more about the bottom line than us *******s. That's a pretty big Red Flag.

I've always found it weird that Silverlake Partners has a decent stake in UFC. Such a thing typically isn't their bag at all and it's definitely out of place in their portfolio. I know a bit about them because they have positions in some of the stocks I'm holding. They're not a serious deal and are a very small fish in a big pond, but they definitely don't **** around. Violence-for-profit is a very strange thing for them to get into bed with.

@Zoomer off the top of my head, I'd say probably not. A big part of the reason parent companies keep subsidiary holdings is to keep particular aspects of operations private and to avoid disclosing certain things as per normative sec filing procedures. Most of the time this is done to protect IP but they have, as I understand things, the right to do this for any reason.  I'm pretty sure UFC will be kept as a private subsidiary. 

Basically, they would probably do something like a consolidation. So essentially, Endeavor would take whatever UFC's earning were, disseminate that throughout their entire balance sheet and then file that balance for auditing/Tax/10-K etc purposes.  At that point it would be impossible to make any determinations on how the UFC, as an individual entity, was performing.

But I'm not SEC Lawyer, and you'd need one to really break it down to the nuts and bolts.

* Edited at 04.30.2021, 12:11 AM ET *