Topic: UFC Discussion
UFC Signs Landmark PPV Deal With Amazon Prime
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02.28.2018 | 9:47 AM ET
Holy ****.
Link
By Kurt Wagner
Amazon is taking another step closer to parity with the big cable providers: It inked a new deal with UFC to sell pay-per-view packages for the organization’s upcoming slate of weekend fights.
That means you’ll be able to buy UFC fights, including Saturday’s UFC 222, directly through Amazon, and you won’t need to pay through an existing relationship with cable or satellite providers, like Comcast or Dish Network, or watch on a cable channel, like Fox Sports 1. You won’t need an Amazon Prime account to watch, either — it’ll just cost you $64.99, and you’ll be able to watch it on all the same devices where you can watch Amazon Prime videos.
Amazon is far from the only place you can watch the fight, but it’s a notable deal for a couple reasons:
It’s the first time Amazon has sold a pay-per-view package for live sports, and it’s a reminder that Amazon sees live sports as an important video opportunity moving forward. Remember, the company paid $50 million last year to stream “Thursday Night Football” games and is in the bidding to get a multi-year contract with the NFL to stream “Thursday Night Football” again. Live sports matter to Amazon.
Amazon’s move to PPV should be another warning to cable companies that Amazon is becoming its own kind of cable company. It already does a lot of what cable companies do, like provide a slate of movies and TV shows, some of them original, for a monthly fee. In that vein, PPV is a natural progression for where Amazon seems to be headed.
Amazon declined to discuss deal terms for the UFC arrangement, though it’s likely Amazon will get the same cut that cable providers normally get in these kinds of deals. When boxer Floyd Mayweather faced off against Manny Pacquiao a few years ago, for example, the cable providers took in around 30 percent to 40 percent of the subscription revenue, according to the New York Times. That wasn’t a UFC fight, but these UFC deals work in much the same way.
Saturday’s UFC 222 is on sale through Amazon beginning Wednesday.
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Thoughts?
Link
By Kurt Wagner
Amazon is taking another step closer to parity with the big cable providers: It inked a new deal with UFC to sell pay-per-view packages for the organization’s upcoming slate of weekend fights.
That means you’ll be able to buy UFC fights, including Saturday’s UFC 222, directly through Amazon, and you won’t need to pay through an existing relationship with cable or satellite providers, like Comcast or Dish Network, or watch on a cable channel, like Fox Sports 1. You won’t need an Amazon Prime account to watch, either — it’ll just cost you $64.99, and you’ll be able to watch it on all the same devices where you can watch Amazon Prime videos.
Amazon is far from the only place you can watch the fight, but it’s a notable deal for a couple reasons:
It’s the first time Amazon has sold a pay-per-view package for live sports, and it’s a reminder that Amazon sees live sports as an important video opportunity moving forward. Remember, the company paid $50 million last year to stream “Thursday Night Football” games and is in the bidding to get a multi-year contract with the NFL to stream “Thursday Night Football” again. Live sports matter to Amazon.
Amazon’s move to PPV should be another warning to cable companies that Amazon is becoming its own kind of cable company. It already does a lot of what cable companies do, like provide a slate of movies and TV shows, some of them original, for a monthly fee. In that vein, PPV is a natural progression for where Amazon seems to be headed.
Amazon declined to discuss deal terms for the UFC arrangement, though it’s likely Amazon will get the same cut that cable providers normally get in these kinds of deals. When boxer Floyd Mayweather faced off against Manny Pacquiao a few years ago, for example, the cable providers took in around 30 percent to 40 percent of the subscription revenue, according to the New York Times. That wasn’t a UFC fight, but these UFC deals work in much the same way.
Saturday’s UFC 222 is on sale through Amazon beginning Wednesday.
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Thoughts?
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Responses
02.28.2018 | 10:32 AM ET
@GreenHornet, Your idea about signing with Netflix would've been the better deal imo.
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02.28.2018 | 12:13 PM ET
@MikeyG
It would have been since Netflix is available on more devices, but Prime is no slouch. Amazon has been pumping a lot of money into Prime to make it a top competitor with Netflix and it has shown in the improvement of content. In fact it has been acquiring a lot of big name licenses like Thursday Night Football and has made some great new original content like The Grand Tour and Man in the High Castle. Overall, it is a clear indicator that the UFC is getting away from FOX, and that is good since their TV rights deal has hamstrung the UFC to be the main content provider for FS1 and FS2; due in large part because Fox Sports is struggling to get rights deals outside the scraps of the Big 12 and Big Ten, as well as Big East Basketball.
It would have been since Netflix is available on more devices, but Prime is no slouch. Amazon has been pumping a lot of money into Prime to make it a top competitor with Netflix and it has shown in the improvement of content. In fact it has been acquiring a lot of big name licenses like Thursday Night Football and has made some great new original content like The Grand Tour and Man in the High Castle. Overall, it is a clear indicator that the UFC is getting away from FOX, and that is good since their TV rights deal has hamstrung the UFC to be the main content provider for FS1 and FS2; due in large part because Fox Sports is struggling to get rights deals outside the scraps of the Big 12 and Big Ten, as well as Big East Basketball.
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