The WEC and Dream promotions each enjoyed a boost in fan awareness and interest in November following their recent events in the United States and Japan. The WEC 44 event featuring Jose Aldo defeating Mike Brown for the featherweight title drew a strong buzz for the Zuffa-owned promotion, while the Dream.12 “White Cage” event in Japan resulted in a surge of U.S. fans interested in overseas MMA. The UFC remained the most followed, fan-favorite promotion by a wide margin, with 57% of all MMA fan activity focused squarely on UFC-related fighters and events.
Promotional fan interest for recent months:
- October 2009
- September 2009
| November Share of Fan Interest |
Promotional Roster | Change from October |
|---|---|---|
| 57.7% | UFC | down 3.9% |
| 15.1% | Regional/Free Agents | down 1.2% |
| 11.4% | Strikeforce | - |
| 7.2% | Dream | up 3.4% |
| 3.8% | WEC | up 1.7% |
| 2.5% | Sengoku | - |
| 1.0% | K1 MMA | - |
| 0.4% | M-1 | - |
| 0.3% | Bellator | - |
| 0.3% | Shooto | - |
| 0.2% | Deep | - |
| 0.1% | Pancrase | - |
Tapology’s buzz rankings are a measure of fan interest and activity. Tapology uses data from Compete, Inc. to measure the level of internet users checking out over 800 of the biggest names in MMA. Activity is aggregated across multiple websites and represents United States fans only.
[...] fan interest for recent months: – November 2009 – October 2009 – September [...]